Welcome Email Examples: 7 Templates That Convert

Your welcome email is probably the most opened email you’ll ever send. New subscribers are curious, engaged, and actually want to hear from you. Don’t waste that attention with a bland “Thanks for subscribing!” Here are seven welcome email approaches that set the right tone and drive action.

Template 1: The Warm Introduction

This works for service businesses and personal brands where relationship matters.

Start with genuine gratitude: “Hey, I’m really glad you’re here.” Then tell them briefly who you are and why you started this—one short paragraph. Explain what they can expect from your emails—weekly tips on what topic and how you try to help. Include a personal detail that makes you human. Sign off warmly with just your first name.

This template prioritizes connection over conversion. No hard sell, just relationship building.

Template 2: The Value-First Delivery

Perfect when someone signed up for a lead magnet or content upgrade.

Lead with what they wanted: “Here’s the [resource name] you requested.” Provide a clear download link or inline content. Then briefly introduce yourself and what you’ll send next. End with a single question inviting them to reply.

Deliver the promised value immediately—don’t make them hunt for what they signed up for.

Template 3: The Quick Win

This works when you want subscribers taking action right away.

Open with energy: “Welcome! Here’s something you can do in the next 5 minutes that will [specific benefit].” Deliver one actionable tip with clear steps. Explain why it works briefly. Promise more like this coming soon.

Immediate value proves you’re worth paying attention to.

Template 4: The Story Hook

Great for brands built around transformation or a compelling founder story.

Start with “Let me tell you why I started this…” Share a brief, relevant story—a struggle you faced, a realization you had, a problem you solved. Connect it to why you send these emails and what subscribers will get from them. End with looking forward to sharing more.

Stories create emotional connection that product descriptions can’t match.

Template 5: The Expectations Setter

Ideal for newsletter-focused brands where consistency matters.

Welcome them and immediately tell them what’s coming: “Every [day], you’ll get [what content] in your inbox.” Explain why you send this particular content—what problem it solves, what benefit it provides. Give a taste of recent popular content with links. Let them know how to reach you if they have questions.

Clear expectations reduce unsubscribes because people know exactly what they signed up for.

Template 6: The Discount Delivery

Standard for ecommerce where first-purchase conversion matters.

Lead with the offer: “Thanks for joining—here’s your [X]% off code: [CODE].” State the expiration if there is one. Show 2-3 bestselling products or categories to browse. Add a brief brand differentiator—why you’re different from competitors. Include clear shop button.

Get straight to the discount they signed up for, but use it as an opportunity to introduce your brand too.

Template 7: The Segmentation Survey

Smart for businesses with diverse audiences needing personalized follow-up.

Welcome them and explain you want to send relevant content: “To make sure you only get stuff you actually care about, could you answer one quick question?” Present 2-4 clear options representing different interests or personas. Use clickable buttons or links that tag subscribers based on their choice. Thank them and confirm they’ll receive tailored content.

This sets up segmentation from day one, making all future emails more relevant.

Elements Every Welcome Email Needs

Regardless of which template you choose, include these elements.

Personalization: Use their first name if you collected it. “Hey Sarah” beats “Dear subscriber” every time.

Clear sender identity: They should know immediately who this is from and why they’re receiving it.

Single focused call-to-action: Don’t overwhelm with five different links. Guide them to one next step.

Mobile-friendly design: Most welcome emails are opened on phones. Test on mobile before sending.

Reply invitation: Asking a question and inviting replies builds engagement and helps deliverability.

What to Avoid

Don’t load your welcome email with every product, service, and social media link you have. Keep it focused.

Don’t delay delivery. Welcome emails should arrive within minutes of signup, ideally seconds. Use automation—every platform including Brevo makes this easy to set up.

Don’t use a “noreply” sender address. You want people to feel they can respond.

Test and Iterate

Your first welcome email won’t be perfect. Track open rates, click rates, and replies. Test different subject lines, content approaches, and calls-to-action. Over time, refine what works for your specific audience.

A great welcome email can turn new subscribers into engaged fans who actually open your future emails. It’s worth getting right.