Understanding Brevo’s pricing can save you hundreds of dollars compared to choosing the wrong email marketing platform. Brevo uses a unique pricing model that charges based on emails sent rather than contacts stored, which makes it one of the most cost-effective options available today.
In this guide, we break down every Brevo plan, explain what you get at each level, and help you determine which plan makes the most sense for your specific situation.
How Brevo Pricing Works
Most email marketing platforms like Mailchimp, ConvertKit, and ActiveCampaign charge you based on how many subscribers you have. This means your costs keep rising as your list grows, even if you only email them once a month.
Brevo takes a different approach. You pay based on how many emails you send per month, and you can store a generous number of contacts regardless of your plan. This pricing structure benefits businesses that have large contact lists but do not need to email everyone every day.
Brevo Free Plan
The free plan is where most people should start, and honestly, many small businesses can operate on this plan for quite a while.
What you get: 300 emails per day (approximately 9,000 per month), storage for up to 100,000 contacts, the full drag-and-drop email editor, all 40+ email templates, built-in CRM with deal tracking, SMS and WhatsApp campaign capability (credits purchased separately), basic marketing automation for up to 2,000 contacts, signup forms and landing page forms, and transactional email support via API and SMTP.
What you do not get: the Brevo branding is included on all emails, there is no phone support, advanced reporting is not available, and you are limited to basic analytics.
Best for: individuals, very small businesses, side projects, and anyone who wants to test Brevo before committing financially.
Brevo Starter Plan — Starting at $9 Per Month
The Starter plan removes the daily email limit and replaces it with a monthly email allowance starting at 5,000 emails. You can increase this limit by choosing a higher tier within the Starter plan.
What you gain over the Free plan: no daily sending limit, basic reporting and analytics, 24/7 email support, and the option to remove Brevo branding (available as an add-on).
The Starter plan also introduces contact limits tied to your email volume tier. The entry-level Starter plan allows 500 contacts. As you increase your email volume, the contact limit increases as well, going up to 500,000 contacts at higher tiers.
Best for: growing businesses that need to send more than 300 emails per day, users who want Brevo branding removed from their emails, and businesses that need basic reporting.
Brevo Business Plan — Starting at $18 Per Month
The Business plan is where Brevo truly becomes a powerful marketing platform. This is the plan we recommend for most serious businesses.
What you gain over Starter: full marketing automation without the 2,000 contact limit, A/B testing for both emails and subject lines, landing page builder, AI-powered predictive send time optimization, advanced statistics including heatmaps and geography reports, Facebook Ads integration, and phone support.
The landing page builder alone can replace a separate tool subscription, and the AI send time feature automatically determines when each individual subscriber is most likely to open their email.
Best for: businesses serious about growth, e-commerce stores that need automation, marketing teams that rely on data-driven decisions, and anyone who needs landing pages.
Brevo Enterprise Plan — Custom Pricing
The Enterprise plan is designed for large organizations with advanced requirements. Pricing starts at around $10,000 per year but is negotiable based on your needs.
What you gain: a dedicated account manager, priority customer support, advanced security features, custom integrations, sub-account management, and a dedicated IP address included by default.
Best for: large companies sending 350,000+ emails per month, organizations with strict security and compliance requirements, and businesses that need white-glove onboarding and support.
Add-Ons You Should Know About
Regardless of your plan, Brevo offers several add-ons that you can purchase separately.
Dedicated IP Address — $251 per year. Recommended if you send more than 3,000 emails per day consistently. A dedicated IP means your email reputation depends only on your own sending practices.
SMS Credits — Prices vary by country. In the US and Canada, 1,000 SMS credits cost approximately $31.59. Credits never expire.
WhatsApp Credits — Also varies by country. Available on Professional and Enterprise plans.
Remove Brevo Logo — Available as an add-on on the Starter plan. Standard, Business, and Enterprise plans do not show the Brevo logo.
Money-Saving Tips
Choose yearly billing to save 10 percent compared to monthly payments. Start with the free plan and only upgrade when you genuinely need features from a higher tier. Use automation wisely to reduce the total number of manual campaigns you need to send. Clean your email list regularly to avoid paying for contacts who never engage.
Which Plan Do We Recommend?
For most readers of this blog, we suggest starting with the Free plan to familiarize yourself with the platform. Once your list grows beyond 300 emails per day or you need reporting features, move to Starter at $9 per month. When you are ready for serious automation, A/B testing, and landing pages, the Business plan at $18 per month delivers exceptional value for the price.
The beauty of Brevo’s model is that you can start at zero cost and scale up gradually as your business grows and your needs evolve.
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