Brevo vs GetResponse: Which Email Marketing Platform Fits Your Needs?

Brevo and GetResponse both offer comprehensive email marketing platforms with automation, landing pages, and additional marketing tools. Despite serving a similar market, they differ in pricing approach, feature emphasis, and ideal use cases. We evaluated both to help you determine which aligns with your business requirements.

Affiliate Disclosure: This article contains affiliate links. If you purchase through our links, we may earn a commission at no additional cost to you. Our recommendations are based on independent research and editorial standards. Brevo® and GetResponse® are registered trademarks of their respective owners. LatestJob is not affiliated with either company.

Platform Overview

GetResponse, founded in 1998 in Poland, is one of the longest-running email marketing platforms. Over the years, it has evolved from a simple email tool into a comprehensive marketing platform that includes email marketing, automation, webinars, landing pages, website builder, ecommerce tools, and conversion funnels. GetResponse charges based on subscriber count.

Brevo (formerly Sendinblue), founded in 2012 in France, grew quickly by offering competitive pricing and an all-in-one approach. It includes email marketing, automation, CRM, transactional email, SMS, and landing pages. Brevo charges based on email send volume rather than list size.

Pricing Models

The pricing philosophies differ fundamentally. GetResponse uses a subscriber-based model where your monthly cost scales with your list size. More subscribers means a higher bill regardless of how many emails you actually send. They offer plans at multiple tiers, each adding features like automation, webinars, and advanced analytics.

Brevo’s volume-based pricing means you pay based on emails sent per month with unlimited contacts on all plans. For businesses with large lists that communicate selectively, Brevo is typically more economical. For businesses with small, highly engaged lists that receive frequent communications, the cost comparison becomes closer.

Both platforms offer free plans. GetResponse’s free plan is limited in contacts and features but includes basic email marketing and a website builder. Brevo’s free plan allows unlimited contacts with a 300-email daily limit. Both free plans serve as genuine starting points rather than just extended trials.

Email Marketing Features

Both platforms provide drag-and-drop email editors, template libraries, personalization tools, and A/B testing. GetResponse’s editor is polished and offers a wide range of design options with an extensive template collection. Brevo’s editor is clean and functional, covering standard design needs efficiently.

GetResponse offers a feature called AI email generation, which creates email drafts based on your prompts and goals. This can accelerate content creation for marketers who struggle with writer’s block or need to produce campaigns quickly. Brevo also incorporates AI features in its editor, though the implementations differ.

For email design capabilities specifically, both platforms perform well for the majority of marketing emails. GetResponse’s slightly larger template library gives it a marginal edge for users who rely heavily on pre-designed templates as starting points.

Marketing Automation

GetResponse offers robust automation features that are notably strong for its price point. The automation builder uses a visual workflow approach with triggers, conditions, actions, and filters. Pre-built automation templates cover common scenarios like welcome series, cart abandonment, lead scoring, and post-purchase follow-ups. GetResponse’s automation has been a core strength of the platform for years.

Brevo’s automation builder provides similar visual workflow capabilities with event-based triggers and conditional logic. It natively supports multi-channel automation including email and SMS in the same workflow. For straightforward automation needs, both platforms deliver. GetResponse has a slight edge in pre-built templates and the overall maturity of its automation system.

Webinars

This is a unique differentiator for GetResponse. It includes a webinar platform within its marketing suite, allowing you to host live webinars, create on-demand recordings, engage with attendees through polls and chat, and integrate webinar attendance data with your marketing automation. This eliminates the need for a separate webinar tool and keeps all participant data within your marketing platform.

Brevo does not include webinar functionality. If webinars are part of your marketing strategy, this is a significant advantage for GetResponse, as dedicated webinar platforms like Zoom Webinars or WebinarJam represent an additional monthly cost.

Landing Pages

Both platforms include landing page builders. GetResponse’s landing page builder is more mature, with a larger selection of templates, more design flexibility, and a generally more polished editing experience. It also offers a website builder for creating simple multi-page websites without separate hosting.

Brevo’s landing page builder covers basic needs for sign-up pages, event registrations, and campaign-specific pages. It is functional but not as feature-rich as GetResponse’s offering. For businesses that rely heavily on landing pages for lead generation, GetResponse provides more out of the box.

CRM and Contact Management

Brevo includes a built-in CRM with deal pipeline management, task tracking, meeting scheduling, and communication logging. This is included at no additional cost and integrates directly with the marketing platform, providing a unified view of each contact’s marketing engagement and sales interactions.

GetResponse focuses on contact management with segmentation, tagging, and behavioral tracking rather than a traditional sales CRM. For sales pipeline management, GetResponse users typically integrate with a dedicated CRM platform. Contact management features in GetResponse are thorough, with detailed audience insights and scoring capabilities.

Transactional Email

Brevo offers native transactional email capabilities through its SMTP relay and API. This means you can send order confirmations, password resets, and other application-triggered emails through the same platform as your marketing emails. The unified approach simplifies infrastructure and keeps all email analytics in one dashboard.

GetResponse focuses primarily on marketing email and does not offer transactional email as a core feature. Businesses needing transactional email alongside GetResponse would need a separate service like Amazon SES, Postmark, or SendGrid.

Ecommerce Features

GetResponse has invested significantly in ecommerce capabilities. It offers native integrations with popular ecommerce platforms, product recommendation emails, abandoned cart recovery, ecommerce tracking, and conversion funnels designed specifically for selling products online. The Conversion Funnel feature guides you through creating complete sales funnels from landing page to payment.

Brevo supports ecommerce through integrations and its automation features but does not offer the same depth of native ecommerce tools. For businesses primarily focused on ecommerce marketing, GetResponse’s dedicated features provide an advantage.

Deliverability

Both platforms maintain strong deliverability reputations. In independent testing, both achieve inbox placement rates consistently above 90%. Both offer domain authentication support, dedicated IP options, and deliverability reporting.

GetResponse publishes a deliverability-focused blog and maintains an anti-spam policy that actively monitors sending practices on its platform. Brevo’s European infrastructure and GDPR-compliant practices contribute to strong deliverability, particularly for European audiences.

Support and Resources

GetResponse provides 24/7 live chat support on paid plans, email support, and an extensive knowledge base with tutorials and video guides. Higher-tier plans include dedicated account managers. The support quality has been consistently praised in user reviews.

Brevo offers email and phone support with availability varying by plan. The knowledge base covers most common topics. Support response times can be longer during peak periods on lower-tier plans.

Which Platform Is Right for You

Choose Brevo if you need CRM and transactional email included without extra cost, want volume-based pricing for large contact lists, prefer a streamlined all-in-one platform, primarily serve a European audience, or want SMS marketing integrated natively.

Choose GetResponse if webinars are part of your marketing strategy, you need advanced ecommerce marketing tools, you want a more mature landing page builder, you prefer pre-built automation templates, or you value 24/7 live chat support.

Frequently Asked Questions

Can I use both platforms simultaneously?

While technically possible, using both platforms simultaneously creates unnecessary complexity and cost. Most businesses are better served by choosing one platform and using it fully. If you need features from both, evaluate which set of features matters most to your business.

Which platform is better for small businesses?

Both serve small businesses well. The best choice depends on your specific needs. If you need CRM and transactional email, Brevo offers more value at entry-level pricing. If you need webinars and advanced landing pages, GetResponse provides those without additional tools.

How easy is it to migrate between the two?

Both platforms support CSV contact import and export. Templates, automations, and landing pages need to be recreated manually. Plan for a transition period where you run basic tests on the new platform before fully switching your active campaigns.

Which has better automation?

Both offer solid automation for small to medium businesses. GetResponse’s automation is slightly more mature with more pre-built templates. Brevo’s automation includes native SMS capabilities. For advanced automation needs, neither matches dedicated platforms like ActiveCampaign.

Do they both support GDPR compliance?

Yes. Both platforms provide GDPR compliance tools including consent management, data processing agreements, and data subject request handling. Brevo, being EU-based, processes data within European data centers by default. GetResponse also offers European data processing options.

Conclusion

Brevo and GetResponse are both strong platforms with distinct advantages. Brevo excels in value through its included CRM, transactional email, and volume-based pricing. GetResponse excels in feature depth through its webinar platform, ecommerce tools, and mature landing page builder. Your choice should be guided by which features align most closely with your marketing strategy and which pricing model fits your sending patterns.

Last Updated: June 2026 | Reviewed by the LatestJob Editorial Team

Disclaimer: This comparison reflects our independent editorial assessment. Brevo® and GetResponse® are trademarks of their respective owners.